A portal for every buyer, branded as yours.
Each account gets their own login, their own catalog, and their own pricing, so no public-facing price leaks, no per-account PDFs, and no one stuck waiting for a quote.
The B2B storefront that already knows who’s logging in.
Ohanafy Ecommerce gives every wholesale buyer their own portal, account-specific pricing, real-time inventory, and credit terms applied at checkout, with every order posting straight to your back office.
What self-serve ordering gets you.
More reorders, less rep time on routine orders, captured around the clock.
+34%
Reorder volume. When self-serve reordering is faster than texting the team, customers actually do it.
−68%
Sales-team time on routine orders. Your team stops typing the same case counts every Tuesday and spends the saved hours on new business.
<2 min
Average reorder. From login to confirmation in under two minutes on a phone, with the account’s prices and allocations already loaded.
24/7
Order capture. Orders flow into Salesforce around the clock with no analyst, no swivel chair, and no nightly import.
Stop typing orders your customers would rather place themselves.
Account-specific pricing that holds from cart to invoice.
Price books, deals, MCB, and chain-specific programs attached straight to the SKU and the account, so every order invoices at exactly the right number.
Orders that post straight to the back office
- B2B cart orders route to the warehouse the moment they’re placed
- EDI, portal, rep, and email orders all land on the same record
- Split a single buyer order across warehouses or 3PLs in one rule
Reorders in seconds, subscriptions on autopilot
- One-tap reorder from any past order or standing list
- Scheduled recurring orders run themselves on the buyer’s cadence
- Smart suggestions for what’s running low or on a fresh allocation
Payments, terms, and credit at checkout
- Stored ACH and card, net-term enforcement, and credit holds applied at order
- Open invoices and statements always available in the buyer portal
- Settled payments post straight to AR, no separate reconciliation
A storefront that already knows who’s logging in.
Customers see their own catalog, their own price book, and their own credit terms the moment they sign in. No public-facing pricing leaks, no per-account PDFs, no one stuck in the middle of a quote-to-order workflow.
See it in actionAccount-specific pricing that holds from cart to invoice.
Price books, deals, MCB, and chain-specific programs attached straight to the SKU and the account. Allocations honored in real time, so the store never offers a case it can’t actually ship.
See it in actionACH, credit, and net terms on the same record as the account.
Stored payment methods, net-term enforcement, and credit holds applied at checkout, not at month-end. Statements and open invoices live in the customer portal, and settled payments post straight to AR.
See it in actionReorders that take thirty seconds, not thirty minutes.
One-tap reorder from any past truck, with smart suggestions for what’s running low and what’s on a fresh allocation. Scheduled recurring orders run themselves and route to the right warehouse without anyone touching the queue.
See it in actionEvery reorder placed without a phone call, every margin held without a fight.
Salesforce-native
Enterprise scale and security, on day one.
Because Ohanafy is 100% on Salesforce, your team keeps the logins, reports, and permissions they already have, and IT doesn’t have to vet another vendor. Every order, payment, and customer login writes straight to the same Salesforce account record as CRM, Orders, and Finance, with no separate ecommerce silo and no nightly export.
Explore the power of Salesforce →
Mobile-first
Customers reorder from the phone in under two minutes.
The store, the price book, and the reorder flow are all built to read and tap on a phone, so the buyer between meetings gets the order in faster than an email to your team.
Beverage objects
Skip the work of bending a generic store to fit beverage.
Cases, packs, allocations, MCB, and chain deals are already modeled the way beverage actually sells, so customers see the right price the moment they log in.
Live inventory
Customers see real on-hand, so the store never oversells.
Stock numbers in the store are the same numbers in the warehouse and on your team’s phone, with allocations honored in real time. The cart can’t promise a case the truck can’t ship.
Getting to a place where we can feel like we're more in control of our destiny is really exciting.”
Louis MaiselChief Operating Officer, Gulf Distributing Holdings
Read the full story
Recently published
Data & strategy
Beverage demand forecasting: the compounding cost of getting it wrong
One missed forecast doesn’t sit still. See how stale demand data cascades into overstock, write-offs, missed promotions, and supplier credibility, and what real-time forecasting looks like on one connected platform.
Technology
Why beverage distributors are finally replacing legacy software
Three forces are pushing distributors off legacy software at once: SKU proliferation, retailer expectations, and generational leadership turnover. A clear-eyed look at when the cost of staying outruns the cost of switching.
News
Ohanafy appoints Hogan Hagy as Chief Customer Officer to accelerate enterprise growth
A seasoned beverage-industry leader joins Ohanafy to deepen enterprise customer success and scale our delivery for the largest operators in the space.
FAQs
Have more questions? Check out our FAQ page.
Ecommerce
Yes. Every Ohanafy tenant ships with a branded B2B portal that buyers log into to place reorders, browse the catalog you publish to them, and track open orders. The portal reads from the same Ohanafy record your reps and finance team use, so prices, programs, and ship-to logic stay in lockstep.
Yes. Availability, pricing, and promotional eligibility are scoped per account, per ship-to, and per program. The buyer sees their negotiated prices and the inventory their location can actually pull from, not a generic public catalog.
Yes. Ohanafy can power your wholesale portal and feed inventory, orders, and customer data to your DTC storefront. We integrate with leading POS, storefront, and delivery platforms so DTC orders post back to the same record system as B2B.
Orders post to Ohanafy the moment a buyer submits, and routing rules decide which warehouse, 3PL, or branch picks the order. You can split a single buyer order across locations, hold for credit, or stage for an EDI partner without leaving the platform.
Platform & integrations
Yes. That’s how most of our customers run it. Ohanafy delivers full ERP capabilities (orders, inventory, finance, reporting) and layers on the beverage-specific workflows generic ERPs were never built to handle, so you can retire the old system instead of working around it.
Ohanafy is built to be open. Through our API and integration layer we can connect to virtually any system your business runs on, and our AI helps map and maintain those connections so a new integration doesn’t turn into a multi-month project. Common ones include your ERP and accounting platform, your storefront and point-of-sale, and major retailer EDI, but the list is open-ended by design.
Yes. Ohanafy exposes a documented REST API for orders, inventory, customers, items, and reporting, plus webhook events for downstream automation.
AI is embedded across the platform, not bolted on as a chatbot. You’ll see it in demand forecasting, anomaly detection on inventory and sales, automated order entry from emails and PDFs, and a natural-language assistant for pulling reports and running what-if scenarios. Increasingly it’s agentic too. AI agents take action on your behalf, drafting orders, resolving exceptions, and re-sequencing routes, with every step logged and one click to approve.
Ohanafy runs on enterprise cloud infrastructure with data hosted in U.S. regions by default. All data is encrypted in transit (TLS 1.2+) and at rest (AES-256). Built natively on Salesforce, Ohanafy inherits the platform’s SOC 2 Type II and other security attestations. Your data is never used to train shared or third-party models.
Discover what Ohanafy can do for you.
Find out how Ohanafy can help your business connect every part of your operation.