Meet Ohanafy

The Ohanafy team

Our mission is to become the global beverage technology leader by delivering technology and experiences that turn customers into raving fans.

Ohanafy is changing how beverage runs.

We’re building the next generation operating system for an industry that has been run on legacy software, spreadsheets, and disconnected tools for too long.

Ohanafy at work
The Ohanafy team on the beach volleyball court

Built for an industry that’s built on trust.

Ohanafy was founded in Wilmington, NC in 2022. Our founders spent years building on Salesforce. They watched every other industry modernize while beverage stayed stuck on legacy systems, custom internal tools, and spreadsheets stitched together with hope.

Ohana is the Hawaiian word for family. Not just the people you are related to, but the people you rely on, who rely on you. Salesforce uses it to describe their community. Beverage is built on the same idea: multi-generational, relationship-driven, family-run.

We took the name because we sit at the intersection of those two worlds. Salesforce-native software for an industry that runs on relationships.

How we show up, every day.

Five values guide how we build, who we hire, and how we treat the people we work with. They’ve been with us since day one, and they’re how we earn the right to keep going.

We earn trust through transparency, consistency, and delivering on our promises, with customers, with partners, and with each other. We share the unvarnished status, including the parts that aren’t going well, because trust is the only currency that compounds. When we say we’ll do something, we do it, and when we can’t, we say so early. Inside the company, that means open roadmaps, honest performance conversations, and giving people the context to make good decisions on their own.

It’s simple. We treat every customer like the only customer, understanding their business, sweating the details, and showing up when it matters. We spend time on the production floor, in the taproom, and on the loading dock so the product reflects how the work actually gets done. Their wins are the only scoreboard that matters, and we measure ourselves on whether we made their day easier, their margins healthier, and their team stronger.

Everyone at Ohanafy plays a key role, leads with initiative, and cares deeply about the impact they make. When something feels off, we say it. When something needs fixing, we fix it, even when it’s not our ticket, not our team, or not the easy path. We don’t hide behind process, titles, or someone else’s job description, and we’d rather have a hard conversation today than a worse one in six months.

We build for what beverage needs next, not just what it needs today. As an AI-native company, we treat new technology as a means to real outcomes, never a buzzword, and we’re willing to challenge the way things have always been done. Innovation here means staying curious, questioning legacy assumptions, and turning emerging tech, especially AI and automation, into features our customers can actually put to work. We’d rather invent the better way than defend the old one, and we keep experimenting until the breakthrough is in our customers’ hands.

Embrace change. Stay flexible. Continuously evolve to meet new challenges with confidence, then raise the bar again. Meeting expectations is the floor, not the goal, so we look for the extra mile every chance we get: the follow-up nobody asked for, the dashboard that anticipates the next question, the onboarding that ends with a customer telling their peers about us. We celebrate the small acts of excellence as loudly as the big wins, because that’s what compounds into a category-defining product.

Leadership team

See why our team loves working at Ohanafy.

Working at Ohanafy is a new kind of thrilling. I get to tackle deeply complex and largely uncharted industry challenges, work alongside exceptional people, and use the latest AI and agentic tools to enhance how we work.

Elliot F.
Elliot F.Director of Product Management

Working at Ohanafy is a new kind of thrilling. I get to tackle deeply complex and largely uncharted industry challenges, work alongside exceptional people, and use the latest AI and agentic tools to enhance how we work.

Elliot F.
Elliot F.Director of Product Management
An Ohanafy team member
An Ohanafy team member
An Ohanafy team member

I’m so proud to be a part of an innovative company that’s changing the beverage industry. At Ohanafy, we are constantly pushing the boundaries of what’s possible.

Bryson F.
Bryson F.Senior Integration Architect

I’m so proud to be a part of an innovative company that’s changing the beverage industry. At Ohanafy, we are constantly pushing the boundaries of what’s possible.

Bryson F.
Bryson F.Senior Integration Architect
An Ohanafy team member
An Ohanafy team member
An Ohanafy team member

Ohanafy is making a big wake in the beverage industry, modernizing old systems into solutions that scale, and it’s a privilege to work alongside such a talented team.

Thomas S.
Thomas S.Software Engineer

Ohanafy is making a big wake in the beverage industry, modernizing old systems into solutions that scale, and it’s a privilege to work alongside such a talented team.

Thomas S.
Thomas S.Software Engineer

Build the future of beverage with us.

If our mission, our values, and our team sound like a place you’d thrive, we’d love to meet you.

See open positions