An open letter to the beverage industry.

The two largest software providers in beverage alcohol are now one company, owned by private equity.

If you are a distributor, this is not a headline about someone else. It is the system your orders run through and your reps sell on. Whoever owns it has a great deal of say over how your business runs and what it costs you to run it.

So let us talk about it plainly.

What just happened

More than seventy years of competition for your business now sits under a single owner. That owner holds three major platforms serving this industry, along with the data moving through them.

Many of you chose your current platform specifically because it was the alternative. That choice was just made for you.

How these deals work

We are not going to pretend we cannot see what is coming, and neither should you.

Acquisitions at this scale are financed with debt, and that debt lands on the acquired company’s books. Interest gets paid before anything else does. Before product investment. Before support headcount. Before your roadmap.

The money has to come from somewhere, and in software it comes from the customer base. Prices go up at renewal. Support gets thinner. Product investment slows while three overlapping platforms compete for one budget.

The pattern

Something gets consolidated. Something gets sunset. Someone gets migrated. The only question is which customers, and when.

This argument is not ours

A year ago, when private equity acquired one of these two companies, the other one wrote to this industry about it. It described the change in ownership as a significant transition for customers, and it encouraged distributors to weigh their options rather than wait out a long stretch of disruption.

That was a fair argument, made by people who know this business.

A year later, that company is part of the one it was writing about. The argument did not stop being fair. It just changed hands.

The questions worth asking

This is an industry built by multi-generational family businesses that invest for the long term in their people, their communities, their suppliers, and their customers. Technology has become too important to those businesses not to think carefully about who controls it and how their incentives are aligned.

So ask, thoughtfully and directly:

What is the roadmap for my system, and who decides it?
How will investment be allocated across three platforms that overlap?
Is my system the one that gets invested in, or the one that gets migrated?
Will my pricing or service model change, and what protection do I have if it does?
What does the consolidation of two major competitors mean for my leverage at renewal?

You are entitled to real answers, in writing, before you sign anything.

Where we stand

Ohanafy is the only independent platform left in bev-alc, and that is by design.

We are founder-led and staying that way, because a generational industry deserves a technology partner that thinks in decades too. It is also the reason our roadmap is a product roadmap and not a migration plan.

We intend to remain focused on building alongside distributors, investing in our product, and approaching relationships with the same long term mindset that has defined beverage distribution for generations.

Competition is healthy. Choice is valuable. And when the technology market serving an industry changes this dramatically, having a credible alternative matters more than ever.

Before your next renewal, understand your options. We would welcome the opportunity to introduce, or reintroduce, you to Ohanafy.

Ian PadrickChief Executive Officer, Ohanafy

Understand your options before your next renewal.

See what an independent, founder-led platform looks like for your business.

Book a demo