Routing isn’t a side feature in beverage distribution. It’s the daily reality of how product gets from the warehouse to the shelf, how reps cover their territory, and how leadership knows where the business stands. Ohanafy Routing brings native mapping, route planning, and field visibility into the same platform that runs the rest of your operation, no exports to a separate tool required.
Optimize sales and service operations
With Ohanafy Routing, you can increase efficiency across your distribution operation and enhance customer satisfaction at every account. Define territories that distribute the workload fairly across reps, eliminate the gaps where accounts go untouched, and turn coverage into a discipline rather than a guess. The result is a clearer view of where time is being spent and where it actually needs to go.
Plan routes with real-time data
Ohanafy Routing plans routes with the data that actually matters on the day of delivery. Live traffic, weather, drive time, lot and expiration data, and account-specific delivery windows feed directly into the sequence. Routes adjust as conditions change instead of running blind against last week’s plan, and drivers leave the yard with stops in the order that gets them home on time.
Custom map layers for smarter decisions
Built on Salesforce, Ohanafy Routing lets you choose exactly what you want to see when you need to see it. Overlay inventory, sales, depletions, competitor presence, and account-level performance on the same view. Identify white space where new placements live, the on-premise pockets where a new SKU could land, or the territories where a competitor is starting to soften. Location-based analytics stop being a report you pull and start being a working surface in the platform.
Check-in and activity tracking for field visibility
Ohanafy Routing gives reps the tools they need at every account: mobile check-ins, activity logging, photo capture, and order entry, all from the same device. Sales managers get real-time visibility into where the team is, which accounts have been touched, and what happened on the visit. Coaching becomes specific instead of generic, and accounts stop falling through the cracks because the system already knows when one is overdue.
Connected to the rest of the platform
Routing is at its best when it doesn’t live alone. In Ohanafy, the same record that powers a route is connected to CRM, Order Management, Route Accounting, Warehousing, Retail Execution, and Payments. When a rep checks in at an account, the system knows the AR balance, the last order, the pending promotion, and the open issue, all without switching screens. When Warehousing builds the truck, it builds it in the sequence Routing will deliver in.
AI takes the next step for you
Ohanafy AI runs across the same data Routing already sees. Predictive AI flags routes that are trending long before they break, accounts at risk of softening, and stops worth reordering. Conversational AI lets a sales manager ask, in plain English, “which routes are running over today?” and get an answer in seconds. Generative AI drafts the rep recap, the manager’s summary, and the customer note from the visit, all from the activity the system already captured.
Native maps. Real-time routing. One data layer underneath. That’s what distributor maps and routing should feel like, and it’s why Ohanafy customers stop thinking of mapping as a separate tool and start thinking of it as part of how the business runs.
Learn more about Ohanafy Routing.
