The announcement
WILMINGTON, NC. Ohanafy, the leading beverage management platform built on Salesforce, announced its partnership with NASCAR driver No. 51, Justin Haley. This collaboration signifies an exciting new chapter for the company as Ohanafy expands its product offerings into all beverage categories. As part of this partnership, Haley’s vehicle will sport the Ohanafy logo in the Food City 500 on March 17, 2024, at the Bristol Motor Speedway.
“We’re thrilled to partner with Justin Haley and show our support to a sport with deep-seated roots in the beverage industry,” said Davis Bryson, CMO at Ohanafy. “This collaboration demonstrates our commitment to speed, precision, and innovation and highlights our comprehensive suite of business solutions that empower beverage businesses to thrive.”
Speed, innovation, and excellence
While NASCAR enthusiasts tune in to watch Haley fight for pole position, they will also witness Ohanafy’s commitment to speed, innovation, and excellence in every lap. Underscoring Ohanafy’s vision for continuous growth, the strategic partnership complements the natural synergy between beverage and NASCAR: a sport renowned for its longstanding partnerships with beverage industry leaders like Monster and Coca-Cola.
Expanding into every beverage category
This NASCAR sponsorship marks a significant milestone for the Salesforce-driven platform as it introduces its presence into various beverage segments beyond its traditional offerings. Ohanafy’s industry expansion exhibits the company’s dedication to meeting the evolving needs of consumers while maintaining its core and customizable functionalities: sales, inventory management, marketing, distribution, and more. By diversifying its customer segment, Ohanafy aims to capture new markets and solidify its position as a frontrunner in the beverage industry.
Built for beverage operators
Ohanafy’s comprehensive suite of beverage business solutions is designed to streamline operations, enhance productivity, and drive growth. The platform includes advanced features like trade promotion management, event ROI tracking, field sales, mobile functionalities, brand recognition metrics, and more. Ohanafy’s solutions offer a complete toolkit for businesses to thrive in the dynamic beverage industry.
About Ohanafy
Ohanafy is the AI-powered operating system for the beverage industry. Powered by Salesforce and built specifically for suppliers and wholesalers, Ohanafy combines modern usability with advanced intelligence to simplify operations, streamline decisions, and unlock growth. Founded to bring innovation and speed to an underserved industry, Ohanafy delivers technology that helps beverage companies work smarter today and lead with confidence tomorrow.
Learn more about the Ohanafy platform.
