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How Technology is Transforming the Customer Experience in Breweries

Oct 15, 2023

In the dynamic world of the brewing industry, customer experience takes the forefront. Beer enthusiasts visit breweries not only for the beer, but also for the unique atmosphere, memorable moments, and personal connections. Traditionally, technology played a secondary role in shaping these experiences, but the infusion of technology is now redefining customer satisfaction. Ohanafy and GoTab are joining forces to explore how technology is revolutionizing the brewery scene and empowering operators to provide exceptional guest experiences. 

Tradition Meets Innovation

Breweries are on a mission to deliver unique customer experiences and the intersection of tradition and technology is where innovation thrives. Breweries, deeply rooted in tradition and craftsmanship, have long been a symbol of timeless artistry. However; beer producers are realizing that even the most honored traditions need to adapt and embrace technology. This fusion is yielding extraordinary outcomes in today’s fast paced world. Rather than undermining typical customs, technology is enhancing them, creating a perfect blend of tradition and innovation. 

This collision within the brewing industry has ushered in a new era, one where cherished brewing practices coexist with cutting-edge technologies. Breweries that recognize the value of this blend are discovering remarkable results. They’re not just brewing beer; they’re crafting holistic experiences that seamlessly integrate old-fashioned traditions with the contemporary demands of a fast-paced, tech-driven world.

Crafting Customer Experiences and Operations

Memorable customer experiences rooted in friendly service, delicious beers, and inviting atmospheres are a brewery’s pride and tech-driven taprooms are becoming game-changers in this revolution. Technology not only cherishes traditional tactics but also introduces innovative solutions that cater to the customer experience. Personalization is at the heart of this transformation, from digital ordering to tailored recommendations, technology is elevating every facet of the brewery visit. Mobile ordering allows patrons to select their favorite beers from anywhere in the brewery, reducing wait times. Loyalty programs strengthen connections, offering personalized rewards based on individual preferences. Technology also optimizes brewery operations with inventory management and analytical tools, ensuring popular beers are available and adjusting marketing strategies. 

Empowering the Staff

Technology doesn’t just benefit customers; it empowers brewery staff in multifaceted ways. Beyond automation of routine tasks like order processing and payment, technology facilitates an environment where employees can thrive. For instance, employee management systems streamline essential functions like managing PTO requests, enabling staff to easily request and track their time off, which, in turn, enhances work-life balance. When employees feel supported and valued, they become more motivated and engaged, directly and positively impacting customer experiences. 

Data Driven Success

Data has unquestionably become an invaluable tool in the modern brewery landscape. Breweries are tapping into the power of data to thrive in a competitive marketplace. They begin by analyzing purchase patterns, dissecting data to uncover trends like seasonal preferences and demographic flavor inclinations. Having access to this knowledge, breweries adjust production and marketing strategies to offer the right products at the right time and place.

Understanding customer preferences is another critical aspect. By collecting and analyzing feedback and reviews along with fostering personal connections, breweries gain insights into what patrons truly desire, from flavors to overall experiences. With this information, breweries make targeted improvements, creating  more satisfying customer experience. Data-driven insights act as a guiding compass, helping breweries understand customers better and fine-tune their offerings for lasting success.

The Future of Brewing

Tech-driven taprooms are trailblazing, preparing breweries for a dynamic future as technology evolves. These innovative solutions encourage breweries to adapt and thrive in a changing technological landscape. Embracing the synergy between tradition and technology secures breweries’ place in the future of brewing.

While honoring tradition remains an integral part of brewery culture, embracing technology is the key for staying competitive in today’s vibrant market. Innovative solutions like Ohanafy and GoTab are at the forefront of transforming the brewery industry, offering patrons memorable experiences and enabling operators to enhance hospitality like never before. Together, we’re shaping the future of brewery visits, one fantastic beer at a time.


Ohanafy— Ohanafy is an innovative craft beverage management software system that partners with companies of all sizes to drive sales, decrease costs, and save time. Uniquely built on the world’s #1 platform, Salesforce, their mission is to give business owners their time back, allowing them to focus on what truly matters- crafting exceptional beverages and serving their local communities. 

GoTabWhether you're serving your customers in your taproom, on the patio, using self-pour technology, or partnering with food trucks, GoTab's Brewery POS and mobile ordering features empower you with the tools to optimize every interaction. With GoTab, you can take control of your brewery operations, redefine the guest experience, and set a new standard for excellence in the brewing industry.

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