5 Metrics that every craft beverage business owner should measure

 5 Metrics that every craft beverage business owner should measure

Craft beverage business owners face numerous challenges in their daily operations, one of which is deciding what metrics to track to measure their business's success. The right metrics will help craft beverage business owners understand the health of their business, identify areas for improvement, and make informed decisions to drive growth. 

If you use Google Sheets or old antiquated software, you don't have the best resource to measure these metrics but more importantly, a way to make adjustments and be more efficient. 

Sales Volume

Understanding the total sales volume of your craft beverage business is crucial for growth and profitability. Tracking sales volume can give you an overall picture of the health of your business and help you identify trends and patterns that you can use to your advantage.

Gross Profit Margin

Gross profit margin is a key metric that reflects the profitability of your business. It is the difference between your revenue and the cost of goods sold, and it gives you a clear picture of how much money you are making on each product sold. 

Customer Acquisition Cost

Knowing how much it costs to acquire a new customer is essential for craft beverage business owners. Tracking customer acquisition costs will help you understand the effectiveness of your marketing and sales efforts and adjust your strategy accordingly.

Inventory Turnover

Inventory turnover measures how quickly your business is selling through its inventory. A high inventory turnover is a sign of a healthy business, as it indicates that your products are in high demand. Tracking inventory turnover can help you manage your inventory levels and avoid overstocking or understocking. 

Customer Satisfaction

Customer satisfaction is a critical metric for any business, but it is significant for craft beverage businesses. Measuring customer satisfaction can help you understand how well you are meeting the needs of your customers and what changes you need to make to improve their experience. 

Tracking these five metrics will give craft beverage business owners an understanding of their business's health and success, identify areas for improvement, and make informed decisions to drive growth. 

Craft Beverage Analytics with Ohanafy

If you need help with how to make this a reality, talk to Ohanafy. Our solution makes this seamless and provides you with more time to get back to making more products. It's time to take your business to the next level by measuring these key metrics correctly with the best technology.